AI Investment of Meta Proves Instrumental in Building Advertising Income.


AI Investment of Meta Proves Instrumental in Building Advertising Income.

During their most recent earnings call, Meta CEO Mark Zuckerberg and CFO Susan Li stressed how the company’s investment in artificial intelligence is significantly fueling business growth. Meta’s advertising revenue experienced a 22% surge during second quarter; this was twice the rate registered by its closest competitor Google.

Zuckerberg highlighted how AI is revolutionizing user experience and advertisement optimization. "AI enhances recommendations for improved content discovery and increased effectiveness of advertising experiences,” he said.

Consequently, these findings show that Meta’s substantial investments in AI are paying off; that is why it has gained upper hand over other players in the digital advertising market.

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